Give the customer story a clear purpose
A customer testimonial video lets a buyer hear directly from someone with relevant experience. SplashVP plans interviews and supporting footage around the application, the customer’s perspective, and the questions prospective buyers need answered. The story should use the customer’s actual account and claims your team can substantiate.
Plan the interview and supporting footage
We discuss the intended audience, the relationship to the customer, and what the interview can cover. A case study may need footage at a customer location, demonstrations of the application, or details of the process. Access, participants, approved claims, and review responsibilities shape the production plan.
Make the story usable by sales
Customer stories can support outreach, proposal follow-ups, presentations, websites, and trade shows. A longer case study and focused excerpts can be scoped together so the team has a clear use for each piece. Captions and platform-specific formats are discussed during planning. The proposal defines the final versions and delivery schedule.
B2B customer stories for manufacturing sales
An industrial customer story can explain the application, the buying considerations, and the customer’s own experience. We plan manufacturing case study videos around statements the customer can support and approve. Focused excerpts can be scoped for sales presentations and product conversations, without turning one customer’s experience into a promise of results for everyone.